Looking into China’s Regional Culture Through Logos (Ⅳ)

In China, every province or city has something special that distinguishes itself from others. That something special may be the amazing natural scenery, fantastic human creations, renowned landmarks or even celebrities.

Creative designer Shi Changhong from Southwest China’s Guizhou Province has designed a set of artistic provincial and urban logos while integrating Chinese characters with local specialties. Now, let’s take a closer look at these logos.


Harbin City of Heilongjiang Province – The design concept comes from the Saint Sophia Cathedral as well as the city’s famous snow and ice world.
Having the most bitterly cold winters among major Chinese cities, Harbin is heralded as the Ice City for its well-known winter tourism and recreations. The annual “Harbin International Ice and Snow Festival”, one of the four largest ice and snow festivals in the world, has been held since 1985. Harbin is also notable for its combination of Chinese and European architecture styles. As a typical Byzantine architecture, the red-brick Eastern Orthodox Church of St. Sophia, with its distinctive green ‘onion’ dome, is Harbin’s most famous landmark while the surrounding square a prime spot to watch the crowds. The nearby pedestrian street, Central Street, is the most obvious legacy of Russia’s involvement with Harbin. This cobblestone street is lined with buildings that date back to the early 20th century, and the mix of architectural styles is fascinating.


Jilin Province – The design concept comes from Heaven Lake (Tianchi).
As one of China’s largest nature reserves, Changbai Mountain boasts rare animals, marvelous lakes, amazing hot springs, and forests that stretch to the horizon. The centerpiece of Changbai Mountain is the Heaven Lake, a stunning, deep-blue volcanic crater lake on the border between China and North Korea. Heaven Lake is one of China’s most mesmerizing natural wonders. It’s beauty and mystical reputation, including its Loch Ness-style monster, lures visitors from all over China, as well as many South Koreans. Jilin is also a popular ski destination, and it has an abundance of Traditional Chinese medicine resources.


Liaoning Province – The design concept comes from Chinese renowned comedy stars like Zhao Benshan (left), Zhao Lirong (second left), Huang Hong (second right) and Pan Changjiang (right).
Though not as large nor as well known as its counterpart (the Forbidden City) in Beijing, the Mukden palace is significant for its representation of palace architecture at the time, and has recently been included on the UNESCO World Heritage Site as an extension of the Imperial Palace site in Beijing. Liaoning folk art of dance and ballads was regarded as a unique school of its own in China, from which had emerged many national top artists, such as Zhao Benshan, Fan Wei, Tian Lianyuan and Shan Tianfang, since recent years.


Inner Mongolia Autonomous Region – The design concept comes from the vast prairies and nomadic life of the region.
What is most attractive about Inner Mongolia is its natural beauty, and the vast grasslands have long symbolized Inner Mongolia. The mushroom-like yurts, bright sky, fresh air, rolling grass and the flocks and herds moving like white clouds on the remote grassland, all contribute to make the scenery a very relaxing one. Nadam Festival, the foremost traditional festival for Mongol nomads taking place in July or August, contains traditional but popular Mongolian sports, such as wresting, horse racing, archery contests.


Qinghai Province – The design concept comes from Qinghai Lake and wild yaks.
Qinghai is world-renown because of the Qinghai-Tibet Railway, Qinghai-Tibet Road, the southern route of the Silk Road and the Tang-Tibet Ancient Road, which all go through here. Qinghai is named after Qinghai Lake, the largest inland saltwater lake in China as well as one of the main tourist attractions in Qinghai. The lake itself lies at 3,600m elevation, and the surrounding area is made up of rolling grasslands and populated by ethnic Tibetans. The Bird Island on the western side of the lake is worth visiting. Qinghai Lake is already a favorite biking area in China. Tour de Qinghai Lake International Road Cycling Race is held every year in July or August.


Ningxia Hui Autonomous Region – The design concept comes from Nanguan Mosque, desert scenery and the Chinese wolfberry.
“Two Mountains and the River” (Helan Mountain, Liupan Mountain and Yellow River), “Two ‘Sand’ and the Mausoleum” (Sand Lake, Shapotou and Western Xia Mausoleum), and “Two Cultures and the Scenery” (Western Xia Culture, Islamic Culture and abundant resources beyond the Great Wall) are the iconic features of Ningxia. Among the whole population of Ningxia, one-third of them are Hui peole. So, there are a number of mosques in Ningxia, and the Nanguan Mosque is a famous one among them. Ningxia is a relatively dry, desert-like region; significant irrigation supports the growing of wolfberries, a commonly consumed fruit throughout the region.


Xinjiang Uygur Autonomous Region – The design concept comes from beautiful Xinjiang girls, scenery and food.
A saying goes, “You won’t know how large China is if you haven’t been to Xinjiang”. Xinjiang takes up one sixth of China’s total area, making it the largest of China’s regions and provinces. There is much to experience in Xinjiang, including ghost cities, camel treks, nomad camps and spice bazaars. Equally awesome are the landscapes, ranging from the scorching Taklamakan Desert to the mighty Tianshan Mountains. Perhaps the best reason to come is the chance to experience the heart of the Silk Road, to walk in the footsteps of Marco Polo.


Hong Kong – The design concept comes from high-rise buildings, heavy traffic, shopping centers and the Hong Kong Film Awards.
Hong Kong is renowned for its glittering skyline and magnificent natural harbour. Bustling and crowded, it offers fabulous food, exciting nightlife and unparalleled shopping. Victoria Harbour is world-famous for its dramatic panoramic night view and skyline, and a harbour cruise is a must-do on any trip to Hong Kong.

Hong Kong calls itself an “entertainment hub”. Its martial arts film genre gained a high level of popularity in the late 1960s and 1970s. Several Hollywood performers, notable actors and martial artists have originated from Hong Kong cinema, notably Bruce Lee and Jackie Chan, and a number of Hong Kong film-makers have achieved widespread fame in Hollywood, such as John Woo.


Macau – The design concept comes from the region’s casino culture, Grand Lisboa Hotel Macau, city flower lotus and the Ruins of St. Paul’s.
Macau, with its liberal gambling laws, is known for its casinos and luxury hotels. The four-storey casino in the Hotel Lisboa is the largest and probably the most interesting for a visit. But there’s more to the destination than poker tables and betting halls. Macau is packed with important cultural and historical sights, including 8 squares and 22 historic buildings, which have been collectively been named the Historic Centre of Macau World Heritage Site by Unesco. Today, the Ruins of St. Paul’s is one of Macau’s best known landmarks. The street stalls and restaurants of the old town are also a fine introduction to Macanese food, a fascinating blend of Portuguese and Asian elements.


Taiwan – The design concept comes from the National Palace Museum and Sun Moon Lake.
Situated in East Asia at the northwestern edge of the Pacific, Taiwan and its surrounding islands possess an endless variety of terrains, forests, agricultural products, and marine ecologies, as well as a diversity of ethnic cultures along with enchanting customs and practices. One of Taiwan’s greatest attractions is the National Palace Museum, which houses more than 650,000 pieces of Chinese bronze, jade, calligraphy, painting, and porcelain and is considered one of the greatest collections of Chinese art and objects in the world. Sun Moon Lake (Riyuetan Pool) is the largest body of water in Taiwan as well as a tourist attraction. The east side of the lake resembles a sun while the west side resembles a moon, hence the name.

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