Looking into China’s Regional Culture Through Logos (Ⅲ)

In China, every province or city has something special that distinguishes itself from others. That something special may be the amazing natural scenery, fantastic human creations, renowned landmarks or even celebrities.

Creative designer Shi Changhong from Southwest China’s Guizhou Province has designed a set of artistic provincial and urban logos while integrating Chinese characters with local specialties. Now, let’s take a closer look at these logos.


Gansu Province – The design concept comes from Jiayuguan Pass, the most intact ancient military building preserved from all the passes on the Great Wall, and the Mogao Caves.
Gansu is a province of enormous historical interest. The Mogao Caves at Dunhuang in the far west house the finest examples of Buddhist art in all China, and the further Silk Road sights are scattered right along the length of the province, ranging from the country’s largest reclining Buddha at Zhangye to the stunning Buddhist caves at Bingling Temple and Maijishan. The Great Wall, snaking its way west, comes to a symbolic end at the great Ming fortress at Jiayuguan. Within China, Gansu is also known for its lamian (pulled noodles), and Muslim restaurants which feature authentic Gansu cuisine.


Guizhou Province – The design concept comes from Huangguoshu Waterfall, folk costume of the Miao ethnic group and Maotai liquor.
The Huangguoshu Waterfall, Guizhou’s No.1 tourist attraction, is the largest waterfall in China, and the only waterfall in the world that can be viewed from above, below, front, back, left and right positions. The scene of waterfall changes while you stand in different places. Guizhou is known for its festivals, as it is home to well over a dozen ethnic minorities, including the Dong, Hui, Yao, Zhuang and Miao peoples. Frequent travelers claim that you can’t travel through Guizhou without running into at least one celebration. Guizhou is also famous for its Maotai, considered the ne plus ultra of Chinese Baijiu.


Hunan Province – The design concept comes from Zhangjiajie National Forest Park, well-known for its unique cliff mountains, deep valleys and green woods, and the Ancient Phoenix Town.
Hunan, which has long been known for its natural beauty, boasts many famous scenic spots. Among them, the best-known include: the World Heritage-listed Wulingyuan Scenic and Historic Interest Area where the gorgeous Zhangjiajie National Forest Park is located, the Fenhuang Ancient Town – one of the most beautiful towns in China, the Mount Lang – a UNESCO Natural World Heritage site, the Mount Heng – one of China’s five great mountains, the Yueyang Tower – one of the Three Great Towers of Jiangnan, and the Dongting Lake – the second largest freshwater lake in China, etc.


Hubei Province – The design concept comes from the Yellow Crane Tower.
Renowned as the Province of a Thousand Lakes, Hubei abounds in natural, historic and cultural resources. The main places of historic interest and scenic beauty include: the Three Gorges of the Yangtze River – the province’s best-known natural attraction, the Yellow Crane Tower – one of the Three Great Towers of Jiangnan, Mount Wudang – Sacrosanct in martial arts circles, it is acknowledged that ‘in the north they esteem Shaolin, in the south they revere Wudang’, and Shennongjia National Nature Reserve – Famed for its medicinal plants and legendary ape-man, Shennongjia is likely to be the wildest of your experiences in Hubei, and so on.


Henan Province – The design concept comes from the Longmen Grottoes.
Henan is the birthplace of Chinese civilization with over 3,000 years of recorded history. The ups and downs of the dynasties in ancient China left extremely rich cultural relics to Henan. Longmen Grottoes, one of the three notable grottoes in China, was inscribed upon the UNESCO World Heritage List in 2000 as “an outstanding manifestation of human artistic creativity,” for its perfection of an art form, and for its encapsulation of the cultural sophistication of Tang China. The excavation of the Yin Ruins (Yin Xu) in Anyang brought the mysterious Yin Dynasty over 3,000 years ago to the light again. Shaolin Temple, in the region of Song Mountain, Dengfeng City, Henan Province, has been recognized as the cradle of Chinese Kungfu.


Hebei Province – The design concept comes from Chengde Mountain Resort and its Outlying Temples.
The Chengde Mountain Resort and its Outlying Temples, a World Heritage Site, is a classic masterpiece of Chinese palace architecture, gardening art and religious architecture. Also known as the Rehe Palace, it is used to be the summer resort and hunting ground for the Qing emperors. Chengde Mountain Resort is the biggest ancient imperial palace in existence in China, twice as big as the Summer Palace in Beijing and eight times as big as the Beihai Park.


Shanxi Province – The design concept comes from Qiao Family Compound, Shanxi merchants and copper culture.
In China, there is a saying that goes, “If you want to see imperial palace, you should visit the Forbidden City in Beijing; if you want to see residential houses, you should visit the Qiao Family Compound in Qi County, Shanxi Province.” The long history of Shanxi has provided the province with a large number of cultural relics and historic sites. So far, the Ancient City of Pingyao, the Yungang Grottoes and Mount Wutai have been listed on the World Cultural Heritage by UNESCO, and they are three of the Shanxi must-sees.


Jiangxi Province – The design concept comes from Sanqing Mountain, Jinggang Shan Revolutionary Base Areas and Jingdezhen porcelain.
Jiangxi is renowned for the natural beauty of its misty mountains and fresh water lakes. Mount Lushan is a summer resort renowned both at home and abroad. Mount Sanqing is a renowned Taoist sacred mountain with outstanding scenery. Mount Longhu is known as one of the Four Sacred Mountains of Taoism. The Jinggang Mountain is the cradle of the Chinese revolution. Jingdezhen is one of Jiangxi’s highlights, widely regarded as the producer of the best porcelain in China. Besides, Jiangxi also boasts the largest freshwater lake in China – the Poyang Lake, one of the Three Great Towers of Jiangnan – the Pavilion of Prince Teng, and the most beautiful rural area in China – Wuyuan.

(to be continued)


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