Looking into China’s Regional Culture Through Logos (Ⅱ)

In China, every province or city has something special that distinguishes itself from others. That something special may be the amazing natural scenery, fantastic human creations, renowned landmarks or even celebrities.

Creative designer Shi Changhong from Southwest China’s Guizhou Province has designed a set of artistic provincial and urban logos while integrating Chinese characters with local specialties. Now, let’s take a closer look at these logos.


Tibet Autonomous Region – The design concept comes from the Potala Palace in Lhasa.
With a number of high mountains over 5,000 m above sea level, Tibet, the “Roof of the World”, promises incredible high-altitude scenery. The Himalayas filled with mysterious colors, the Yarlung Zangbo River that has kept running for millions of years, and the time-honored Potala Palace, Norbulingka, the Jokhang Monastery, and the Tashi Lhunpo Monastery make people pay homage to them in great sincerity.

The Potala Palace in Lhasa, once the seat of the Tibetan government and the winter residence of the Dalai Lamas, remains an enduring image of Tibet. It is considered a most important example of Tibetan architecture, and an architectural wonder even by modern standards.


Yunnan Province – The design concept comes from the peacock and Yunnan Hani terrace scenery.
Yunnan is China’s most diverse province, biologically as well as culturally. The province contains snow-capped mountains, true tropical environments, and karst landforms. There are more than half of the country’s ethnic minority groups reside here. The rice terraces, hewn from the rolling topography by the Hani over centuries, are one of Yunnan’s most stunning sights.


Sichuan Province – The design concept comes from Sanxingdui culture and civilization, bronze tripod and the Shu culture.
If asking any Western visitor to China what the most archaeologically significant find of the past 50 years has been, you will almost unanimously receive one answer: the Terracotta Army of Xi’an. Yet, your eyes would be opened to a whole new world by the discovery of Sanxingdui… In this province, natural scenic spots can also be found everywhere, such as Jiuzhaigou Valley and Mount Emei. When visiting Sichuan, you certainly have to try some Sichuan food which is popular in the whole nation of China, and enjoy the magical performances of face-changing that originate here.


Chongqing – The design concept comes from the hotpot food culture, mountainous geography and amazing night scenery.
Built on mountains and partially surrounded by the Yangtze and Jialing rivers, Chongqing is known as a “mountain city”. With its special topographical features, Chongqing has the unique scenery of mountains, rivers, gorges, and caves. The night scene of the city is very illuminated, with millions of lights and their reflection on the rivers. Chongqing cuisine presents a spicy feast and hotpot is its local culinary specialty.


Anhui Province – The design concept comes from Hui-style architecture, characterized by white walls and gray tiles.
Well-preserved villages and fantastical mountain scapes are the principal draw for visitors to Anhui. Don’t miss the World Heritage-listed villages of Xidi and Hongcun, which are the most representative local-style residences in southern Anhui Province. Scenes from the film Crouching Tiger, Hidden Dragon were filmed on location in Hongcun. Mount Huangshan, unquestionably a main attraction of Anhui, is well-known for its crooked pines, gnarled stone formations, sea of clouds and hot springs.


Fujian Province – The design concept comes from Tulou, a rarity of Chinese ancient architecture in Yongding district of Longyan City.
Rising like medieval forts, the astonishing Hakka Tulou (roundhouses) in Fujian’s southwest present a mind-boggling dimension to the China experience. The province’s rugged mountainous dimension can be explored at Wuyi Mountains in the northwest, where hiking opportunities await. With the hypnotically slow tempo, gorgeous colonial architecture and meandering, hilly lanes, Gulangyu Island in Xiamen is an ideal place to unwind.


Qingdao City of Shandong Province – The design concept comes from the sailing boat competition and Mount Lao.
Qingdao attracts many tourists due to its seaside setting and temperate weather. Parks, beaches, sculptures, and unique German and modern architecture line the shore. Facing the Yellow Sea, Mount Lao (Lao Shan) is characterized by the imposing canyon, undulating peaks, clear streams and waterfalls, and mystery mist. Of course, Qingdao is also home to ‘that’ beer … the ubiquitous Tsingtao.


Shandong Province – The design concept comes from Confucian culture and Mount Tai.
Shandong’s ancient bedrock is really Confucius, sacred Mount Tai, and its coastal city – Qingdao. As the founder of Confucian culture, Confucius is a world-renowned great thinker, statesman and educationist, as well as an ancient sage to Chinese people. Mount Tai ranks first in China’s five great mountains and enjoys the reputation of being “No.1 Mountain on earth”.


Sanya City of Hainan Province – The design concept comes from the region’s tropical scenery.
Sanya is renowned for its tropical climate and has emerged as a popular tourist destination. Its main sights include Dadonghai and Yalong Bay. Sanya’s beach culture originated at Dadonghai, and there are loads of water sports on offer at Dadonghai. Yalong Bay is the best beach area in Sanya, and many internationally operated hotels have opened in Yalong Bay.

(to be continued)

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