Looking into China’s Regional Culture Through Logos (Ⅰ)

In China, every province or city has something special that distinguishes itself from others. That something special may be the amazing natural scenery, fantastic human creations, renowned landmarks or even celebrities.

Creative designer Shi Changhong from Southwest China’s Guizhou Province has designed a set of artistic provincial and urban logos while integrating Chinese characters with local specialties. Now, let’s take a closer look at these logos.


Beijing – The design concept comes from the Forbidden City and Peking Opera.
As one of the seven ancient capitals in China, Beijing boasts a great number of world-renowned attractions, such as the Forbidden City, the Great Wall, the Temple of Heaven, the Summer Palace, etc. Peking Opera, as the quintessence of Chinese culture, is a type of opera with the greatest influence nationwide.


Shanghai – The design concept comes from the Oriental Pearl TV Tower and the Bund architecture.
Shanghai has been described as the “showpiece” of the booming economy of mainland China; renowned for its Lujiazui skyline, and museums and historic buildings, such as those along The Bund, as well as the City God Temple and the Yu Garden.


Xi’an City of Shaanxi Province – The design concept comes from the Bell and Drum Towers.
Those who want to learn about the history and culture of China must go to Xi’an. Xi’an served as the capital for more than 1,100 years and 13 imperial dynasties, and it was also the starting point of the Silk Road. The Bell Tower and Drum Tower have remained a landmark of Xi’an until today.


Guilin City of Guangxi Zhuang Autonomous Region – The design concept comes from Guilin’s landscape.
There is a saying in China that says: “Guilin’s scenery is the best among all under heaven”. It’s worthwhile setting off alongside the tranquil Li River for a good introduction to Guilin’s dreamlike scenery, with its otherworldly karst topography as a backdrop.


Suzhou City of Jiangsu Province – The design concept comes from Suzhou traditional garden.
An old saying goes: “South China has the best gardens on earth, and Suzhou has the best gardens in South China.” As an outstanding representative of gardening art, Suzhou has nine classical gardens listed as world cultural heritages by the UNESCO.


Hangzhou City of Zhejiang Province – The design concept comes from the famous scenery “Three Pools Mirroring the Moon”, one of Ten Scenes of West Lake.
Hangzhou’s fame was immortalized in the proverb “In heaven there is paradise, on earth Suzhou and Hangzhou”. As one of China’s most revered tourist drawcards, Hangzhou’s dreamy West Lake is definitely a delight to explore, either on foot or by bike. Its panorama, fabulously green and hilly environs can easily lull you into long sojourns.


Zhejiang Province – The design concept comes from the scenery of Wuzhen, a famous watertown in Zhejiang.
With arched bridges and charming canal scenes, the small water towns of Wuzhen and Nanxun typify the lushly watered northern Zhejiang with its sparkling web of rivers and canals. Zhejiang is also known for its silk, tea and arts and crafts.


Guangdong Province – The design concept comes from lion dance, a folk art believed to dispel evil and bring good luck, the Canton Tower, kung fu and Guangdong-style architecture.
Canton Tower, which is Guangzhou’s latest landmark after the “Five Rams Statue”, can be seen from any point along the Pearl River. If it’s architectural wonders you’re after, Guangdong also fits the bill nicely. The UNESCO-crowned watchtowers in Kaiping and the earthen Hakka roundhouses in Meizhou will knock your socks off. By the way, what the Western world knows as “Chinese“ food is almost without exception the distinctive cuisine of Guangdong.


Shenzhen City of Guangdong Province – The design concept comes from high-rise buildings.
There is a saying about Chinese cities: If you want to learn 5,000 years of history, go to Xi’an; 1,000 years, Beijing; 200 years, Shanghai; and 20 years, Shenzhen. Shenzhen has taken off since it became the first Special Economic Zone (SEZ) in 1980. Over the decades, developers have added a stock market, glistening skyscrapers and malls.

(to be continued)

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